How to use the GROW coaching model in sales
GROW is a very popular coaching coaching model. I first learned about it when I was moving into a sales support people leader role. My manager was the VP of sales for international markets. As part of my on-boarding into this new role I attended a training course for new people managers hosted by the Irish Management Institute.
The course was excellent, with high quality content and exceptional delivery as well as a lot of participant engagement. The GROW model stuck in my mind until today! It’s such a great acronym. It always reminds me of business GROWth through people. The other thing I like about it is it’s simplicity!